Social Media Management
1. Strategy & Setup
Establish a clear foundation for each client by defining goals, audience, and brand direction. This ensures all content aligns with business objectives and presents a consistent brand presence across platforms.
- Define goals (awareness, leads, sales)
- Identify target audience and platforms
- Set brand voice, tone, and visual style
- Optimize profiles, bios, and links
2. Content Planning
Plan content in advance to maintain consistency, avoid last-minute posting, and align with campaigns or promotions. A structured calendar helps ensure balanced and intentional messaging.
- Build monthly content calendar
- Plan content mix (educational, promotional, engagement)
- Write captions with clear calls-to-action
- Select relevant hashtags and keywords
3. Design & Publishing
Create and publish high-quality, on-brand content that reflects the client’s identity and resonates with their audience. Scheduling ensures posts go live at optimal times.
- Design branded graphics or short-form videos
- Review content for quality and accuracy
- Schedule posts using social tools
- Confirm posting times per platform
4. Community Management
Engage with the audience to build trust, increase visibility, and improve customer experience. Timely responses help strengthen brand reputation and capture potential leads.
- Monitor comments, messages, and mentions
- Respond to engagement within 24 hours
- Manage reviews and inquiries
- Escalate leads or issues when needed
5. Analytics & Reporting
Track performance to understand what’s working and where improvements are needed. Reporting keeps clients informed and supports data-driven decisions.
- Track reach, engagement, and growth
- Review top-performing content
- Identify trends and insights
- Deliver monthly performance report
6. Optimization
Continuously refine strategy based on performance data and platform changes. Ongoing optimization helps improve results and maximize return on effort.
- Adjust content based on analytics
- Test new formats and posting times
- Refresh hashtags and CTAs
- Align content with active campaigns