SEO (full scope)

Search visibility that drives real growth

1. Website Foundation

A strong technical foundation ensures the website can support SEO efforts without errors, security risks, or performance limitations.

Website is live, secure (HTTPS), and properly connected to its domain
No major server, DNS, or hosting issues
Pages load without critical errors or missing content
Hosting environment supports speed, uptime, and scalability

2. Crawlability and Indexing

This ensures search engines can find, read, and index website pages accurately.

Important pages are crawlable by search engines
XML sitemap created and submitted
Robots.txt configured correctly
No accidental noindex or blocked pages
Search Console crawl and index errors resolved

3. Website Speed and Performance

Website speed directly affects rankings, user experience, and conversions.

Page load times optimized under three seconds
Images compressed and properly sized
Unnecessary scripts and code removed
Hosting performance optimized
Core Web Vitals metrics improved

4. Mobile Optimization

Mobile optimization ensures usability across all devices and aligns with Google’s mobile-first indexing.

Responsive design across devices
Text readable without zooming
Navigation and buttons optimized for touch
No mobile layout issues
Mobile and desktop content consistent

5. Site Structure and Navigation

Clear structure helps users and search engines understand content relationships.

Clean, descriptive URLs
Logical page hierarchy
Important pages accessible within a few clicks
Duplicate URLs eliminated
Canonical tags configured correctly

6. On-Page SEO

On-page optimization clarifies page relevance and improves click-through rates.

Unique title tags for each page
Compelling meta descriptions written
One primary headline per page
Proper heading hierarchy
Keywords used naturally and strategically

7. Content Quality and Optimization

Content builds authority and satisfies user intent.

Content answers real user questions
Thin or duplicate content addressed
Blog or resource content developed
Keyword and topic strategy defined
Content updated regularly

8. Internal Linking

Internal links distribute authority and improve navigation.

Pages linked to relevant content
Important pages receive priority links
Orphan pages identified and corrected
Anchor text descriptive and contextual
Navigation encourages engagement

9. Image and Media Optimization

Optimized media improves speed, accessibility, and visibility.

Images compressed without quality loss
Descriptive file names used
Alt text added
Lazy loading implemented
Media optimized for performance

10. Duplicate Content Control

Duplicate content is consolidated to avoid ranking dilution.

URL variations resolved
HTTP redirected to HTTPS
WWW and non-WWW unified
Trailing slash consistency enforced
Canonical URLs defined

11. Schema and Structured Data

Structured data enhances how content appears in search results.

Business schema implemented
Service or product schema added
FAQ and review schema applied
Structured data tested and validated
Errors resolved

12. Local SEO (If Applicable)

Local SEO improves visibility for location-based searches.

Google Business Profile optimized
Business information consistent across platforms
Location pages created
Local keyword strategy implemented
Review strategy established

13. Backlinks and Authority

Authority signals help search engines trust the website.

Backlink profile analyzed
Spam links addressed
High-quality backlinks acquired
Local and industry citations built
Brand mentions monitored

14. Tracking and Reporting

Tracking allows SEO performance to be measured and improved.

Analytics installed and configured
Search Console connected
Keyword rankings tracked
Keyword rankings tracked
Conversion tracking implemented
Performance reports generated

15. Ongoing SEO Maintenance

SEO requires ongoing monitoring and refinement.

Regular technical audits
Content updates and optimization
Ranking and traffic monitoring
Competitor analysis
Strategy refinement based on data